Lemon Meringue Tarts by Miss Insommnia Tulip Depressed Cake Shop

What is the Depressed Cake Shop?

Lemon Meringue Tarts by Miss Insommnia Tulip Depressed Cake Shop
Lemon Meringue Tarts by Miss Insommnia Tulip

The Depressed Cake Shop is a pop-up concept that sells grey colored cakes and other baked goods with the purpose of raising awareness about mental health issues. Proceeds from the cake shops are donated to a charity of the pop-up’s choice. The idea was conceived by Emma Cakehead in the UK and to date more than 30 Depressed Cake Shops have popped up all over the world – from Scotland to San Francisco.  Since the inaugural shop opened in August this all-volunteer effort has raised over $46,000.

Everyone is talking about The Depressed Cake Shop.  It made Oprah’s Gratitude List in the December, 2013 issue of O Magazine, and has been featured in such outlets as Time, the Huffington Post, CNN, the Los Angeles Times, LA Weekly, The Daily Mail, Daily Candy, The Hollywood Reporter, BBC and The Guardian.

1 in 4 people will suffer from mental illness at some point in their lives.
Mental illness is a disease that just isn’t discussed.  If someone has heart disease or diabetes you would never say “just snap out of it.”  The Depressed Cake Shops provide an experience that encourages discussion about mental health issues, including — but not limited to — depression.   The proceeds from each Depressed Cake Shop directly benefit a mental health-based charity of that shop’s choice.

The concept is simple
All bakers need to do is sell grey cakes (or other baked goods) and donate the money to a mental health charity. Why grey? Because the color represents what depression does: It coats a beautiful life in grey. Many of the Depressed Cake Shop bakers use baking as a way to battle their depression. They decorate the cupcakes, cookies, and other delicious items with designs that represent their depression and encourage discussion. Often, underneath those dark designs, is a bright pop of color inside. Because underneath that grey cloud, hope remains.

 

24 thoughts on “What is the Depressed Cake Shop?”

  1. Hi,
    The Winchester Depressed Cake shop update is that it will be on Saturday 12th October in the Covert in Winchester City centre.
    Thanks

  2. Hi,
    The Winchester Depressed Cake shop update is that it will be on Saturday 12th October in the Covert in Winchester City centre.
    Thanks

  3. Hi there! I will be attending the pop-up Cake Shop this Saturday in Seattle. I am writing an article on behalf of the Seattle University newspaper, the Spectator. I would love to speak with someone from The Depressed Cake shop prior to the event. If this is a possibility please let me know, my email address is pinedoc@seattleu.edu.

    Thank you very much and I look forward to Saturday!

  4. Hi there! I will be attending the pop-up Cake Shop this Saturday in Seattle. I am writing an article on behalf of the Seattle University newspaper, the Spectator. I would love to speak with someone from The Depressed Cake shop prior to the event. If this is a possibility please let me know, my email address is pinedoc@seattleu.edu.

    Thank you very much and I look forward to Saturday!

  5. Hello, I was trying to get in touch with someone at your company to discuss partnering on an upcoming event in December to raise money and awareness for mental illness.

    Could someone please either email me at felicity@davidstarkdesign.com or call at (718) 245-1534.

    Thank you! Best, Felicity

  6. Hello, I was trying to get in touch with someone at your company to discuss partnering on an upcoming event in December to raise money and awareness for mental illness.

    Could someone please either email me at felicity@davidstarkdesign.com or call at (718) 245-1534.

    Thank you! Best, Felicity

  7. Evening,

    Inspired and enthused by this amazing event, I was wondering if I could somehow get involved. I really want to run something similar in Sheffield, South Yorkshire, in support of Mind Sheffield for mental health awareness. They are fundraising for a mental health awareness guide to specifically help the student population, with getting help and understanding the signs of difficulty. I would love to know if this is possible.

    Warm wishes,

    Jessica

    Red Velvet Baking

    Jessicaaleisha@hotmail.co.uk

    1. Jessica,
      Apologies for the delay. We do not check these messages as much as we should. It is quite easy to get involved. First, join our Facebook group Depressed Cake Shop. A lot of the information is there.
      It is fun and easy to pop up your own shop. We collect and bake gray goodies and promote our shops via facebook, twitter and local press.
      If you need any more advice I check our Facebook page a bit more frequently than this one. You can find us at
      facebook.com/depressedcakeshoplosangeles

      All best,
      Valerie Van Galder

  8. Evening,

    Inspired and enthused by this amazing event, I was wondering if I could somehow get involved. I really want to run something similar in Sheffield, South Yorkshire, in support of Mind Sheffield for mental health awareness. They are fundraising for a mental health awareness guide to specifically help the student population, with getting help and understanding the signs of difficulty. I would love to know if this is possible.

    Warm wishes,

    Jessica

    Red Velvet Baking

    Jessicaaleisha@hotmail.co.uk

    1. Jessica,
      Apologies for the delay. We do not check these messages as much as we should. It is quite easy to get involved. First, join our Facebook group Depressed Cake Shop. A lot of the information is there.
      It is fun and easy to pop up your own shop. We collect and bake gray goodies and promote our shops via facebook, twitter and local press.
      If you need any more advice I check our Facebook page a bit more frequently than this one. You can find us at
      facebook.com/depressedcakeshoplosangeles

      All best,
      Valerie Van Galder

  9. Hi, I have been reading about this and think it’s brilliant! Would love to talk to you asap with a view to potential collaboration on a feature for a UK magazine. Thanks so much, Christabel Smith

    1. I am so sorry for the delay. We do not check these comments as much as we should. I will send you a note to your email address.
      all best,
      Valerie Van Galder

  10. Hi, I have been reading about this and think it’s brilliant! Would love to talk to you asap with a view to potential collaboration on a feature for a UK magazine. Thanks so much, Christabel Smith

    1. I am so sorry for the delay. We do not check these comments as much as we should. I will send you a note to your email address.
      all best,
      Valerie Van Galder

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