Join us for Notting Hill's first Depressed Cake Shop pop-up on May 13th at Books for Cooks! 

The pop-up starts at 2pm and will go until we sell out so come early :)

Depressed Cake Shop Notting Hill Facebook Event

Cake is usually there for us on life’s happiest days — birthdays, weddings and other celebratory events.

That is precisely why the mission behind a movement of pop-up “Depressed Cake Shops” has been so successful, with the shops increasingly raising money and awareness for mental health issues across the globe.

Essentially a pro and semi-pro pop-up bake sale, the Depressed Cake Shop idea started in the U.K. a few years back. Emma Thomas, a creative director and public relations specialist, held the original fundraiser, selling cakes that were gray, with at most just one pop of color to symbolize hope.

Soon, the idea spread to countries like Australia, Scotland, India, Malaysia and of course, the United States. San Francisco, Seattle, Houston, Atlanta and Los Angeles have all hosted Depressed Cake Shop sales, too.

Donated baked goods from pros, licensed home bakers and passionate hobbyists are welcome, and they don’t have to be cakes.

We are thrilled to be popping up again in London on May 13th with all proceeds going to Mind. Please join us for beautiful goodies from a variety of the UK's most talented bakers.