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These Depressed Cupcakes Are Getting People to Talk About Mental Health

Eleanor Capaldi August 10, 2015

Far away from the green fields and enforced jollity of The Great British Bake Off is a land with a distinctly grey hue. This place is home to The Depressed Cake Shop, a pop-up that uses baked goods to raise awareness of mental health issues.

Established by Emma Thomas (a.k.a. Miss Cakehead, a specialist in edible PR campaigns), The Depressed Cake Shop concept is open to any baker willing to hold a pop-up and donate profits from the sales of their cakes to a mental health charity. The only rule is that all cakes, biscuits, and any other baked goods sold must be grey.

Unlike the obvious symbolism of phrases including “having the blues” or being “under a black cloud,” the colour grey is perhaps closer to capturing the hidden nature of many mental health issues. The Cake Shop’s signature cake features a thick layer of grey icing which, when cut open, reveals a bright, rainbow sponge interior.

With one in four British adults suffering from a mental illness at some point in their life, many of those behind the country’s Cake Shop pop-ups have been personally affected by mental health issues. Julie Langdale is one of the volunteers at the Cake Shop’s Glasgow branch, which has been going since 2013.

“About a month before Depressed Cake Shop officially got going, my best friend killed himself and I was completely grief stricken,” she says. “I’d always used baking as a way to cope with things, so it all came together at the right or—depending how you look at it—wrong time.”

Health awareness campaigns may reach out from billboards and laptop screens, but cake offers an approachable and more tangible way to talk about mental health. For Langdale, the baking itself also has benefits.

“I’m on the autism spectrum, so I respond really well to processes, direction, and that’s what recipes are—really tasty processes,” she says. “There’s something in the measuring and sifting, where you don’t have to think and everything slips away so it’s just you and what you are making.”

Stephen Buckley, head of information at mental health charity Mind agrees, adding that the act of baking can boost mental wellbeing.

“Even if things don’t quite turn out as you’d hoped, just the processes involved can be therapeutic,” he says. “The careful practise of weighing and combining ingredients, or decorating your bake, can be almost meditative and allow you to completely switch off from negative or worrying thoughts that may be on your mind.”

Baking can also incorporate existing techniques recommended by many mental health workers as an aid to stress, such as mindfulness.

“You can apply mindfulness to baking in a literal hands on way,” says Langdale. “Allowing yourself to enjoy the sensation of feeling the flour in your fingers, the different textures and smells.”

The Depressed Cake Shop pop-ups also provide a chance for bakers to socialise with those who may experience similar mental health issues. The project’s Glasgow organisers have plans to establish a social enterprise bakery, giving the pop-up a permanent outpost and providing a wider forum for people to meet and discuss mental health.

“There is strong evidence that indicates feeling close to, and valued by, other people is a fundamental human need and one that contributes to mental wellbeing,” notes Buckley. “Baking can help by bringing people together in sharing recipes or enjoying the finished product over a cup of tea and a chat.”

The Depressed Cakes themselves come in all varieties: sponges, Swiss rolls, cookies, meringues, macarons, and cupcakes. Bakers display similar variety when it comes to naming their creations. At the Glasgow pop-up, I find Anxious Oreos, the Rocky Road of Doom, Black Forest of Depression Push Pops, and Shattered Cupcakes, as well as cloud-shaped biscuits glazed in grey icing.

The contribution of local, amateur bakers is an important part of the Cake Shop’s accessibility, but the project has also drawn support from bigger players in the world of baking, such as Leeds-based food artist Lou Lou P (of cat loaf fame).

“I don’t have the confidence to stage the pop-up shops. I have bipolar and regularly experience problems leaving the house,” she says. “My contribution to The Depressed Cake Shop is through baking one-off pieces, these I then disseminate over social media.”

Inspiration for Lou’s “The Silence” cupcake derived from a news item regarding a mentally unwell woman.

“She had previously been in minor troubles with the law which led to her claims of rape being disbelieved by the police,” explains Lou. “Evidence was later found which validated her story, but the damage had been done. Assumptions had been made by those meant to protect her, proving that stigma and discrimination is still thriving in our society.”

With this in mind, Lou used an unassuming cupcake base as a blank canvas to add a disembodied mouth, violently sewn shut. “I don’t like to sugar coat my bakes,” she adds.

For Lou and other Depressed Cake Shop bakers, cake isn’t just a sugary food item, it’s a therapeutic outlet and a way to talk about the mental health issues often overlooked by society.

“Some people write journals, some write down their negative thoughts and burn them in the breeze,” says Lou. “I bake cakes and then eat them.”

← Letter from the Head of DCS HQValerie Van Galder at "This is My Brave" in Boston →
  • 2022
    • Nov 10, 2022 Can baking make you happier? From Appliance City Nov 10, 2022
  • 2019
    • Oct 13, 2019 Baby Blues Connection hosts another awesome Depressed Cake Shop pop up!! Oct 13, 2019
    • May 23, 2019 Austin's famed Skull & Cakebones was DCS central for Mental Health Month May 23, 2019
    • May 17, 2019 Depressed Cake Shops popped up all over the place May 18-19!! May 17, 2019
    • May 12, 2019 Read all about Instagram legend Rachel Ryle here May 12, 2019
    • Apr 30, 2019 Austin's famed bakery, Skull & Cakebones, to morph into Depressed Cake Shop in May Apr 30, 2019
  • 2018
    • Oct 17, 2018 Autumn pop ups all over the place Oct 17, 2018
    • Oct 16, 2018 We love Mindful Bakes! We met Laura when she popped up a Depressed Cake Shop as part of World Mental Health Day Oct 16, 2018
    • May 17, 2018 Featured Bakery: Skull & Cakebones Bakery in Austin May 17, 2018
  • 2017
    • Sep 15, 2017 Miss Insomnia Tulip, aka Lou Lou P's Delights set the tone for the very first Depressed Cake Shop. As we celebrate our fourth year with pop ups all over the place here are 7 reasons why we love her. Sep 15, 2017
    • Apr 11, 2017 Meet Andrea Latona, our newest co-conspirator Apr 11, 2017
    • Mar 8, 2017 Happy International Women's Day!!! Mar 8, 2017
    • Jan 19, 2017 We're Partnering With The Mighty Jan 19, 2017
  • 2016
    • Dec 28, 2016 Carrie Fisher inspired me to talk about my own mental health issues by This is My Brave founder Jennifer Marshall for the Washington Post Dec 28, 2016
    • Jun 15, 2016 Yoga for Mental Health | Love Infinity Jun 15, 2016
    • Jun 13, 2016 BBC All in the Mind Radio Interview Jun 13, 2016
    • Jun 6, 2016 WYL & DCS Collaboration Jun 6, 2016
    • May 25, 2016 BuBakes Spotlight on Mental Health May 25, 2016
    • May 13, 2016 Karen Ramus, Executive Director of NAMI Austin, discusses 5/13/16 May 13, 2016
    • May 2, 2016 Seattle Pacific University's NAMI chapter hosted an incredible pop-up last Friday! May 2, 2016
    • Mar 21, 2016 Meet the Baker Monday: Rachael Relton Mar 21, 2016
    • Mar 14, 2016 Meet the Baker: VIKI KANE pt. 2 Mar 14, 2016
    • Mar 14, 2016 Lemon Meringue Pie | Just a Little Dessert Co. Mar 14, 2016
    • Mar 8, 2016 DCS Happiness Hack Mar 8, 2016
    • Mar 7, 2016 Meet the Baker Monday: VIKI KANE Mar 7, 2016
    • Mar 4, 2016 Chocolate Chip Banana Bread Mar 4, 2016
    • Mar 2, 2016 DCS Las Vegas Mar 2, 2016
    • Mar 1, 2016 Illness Often Shows the Real Meaning of Love | Maria Shriver Mar 1, 2016
    • Feb 29, 2016 Mental Illness and Artistry, Beyond the Myths | Flavorwire Feb 29, 2016
    • Feb 26, 2016 MHA OC Luncheon Feb 26, 2016
    • Feb 6, 2016 Superbowl 2016 Cookies Feb 6, 2016
  • 2015
    • Nov 17, 2015 Depressed Cake Shop Los Angeles Pop-Up Nov 17, 2015
    • Sep 16, 2015 Pittburgh premiere of the Depressed Cake Shop! Sep 16, 2015
    • Sep 8, 2015 Robin Williams' Sweet Life Celebrated by 24 Sugar Artists from Around the World Sep 8, 2015
    • Aug 17, 2015 Letter from the Head of DCS HQ Aug 17, 2015
    • Aug 10, 2015 These Depressed Cupcakes Are Getting People to Talk About Mental Health Aug 10, 2015
    • May 20, 2015 Valerie Van Galder at "This is My Brave" in Boston May 20, 2015

Thank you to our wonderful contributors:

Jane Reyes

Britt Whyatt

Zoe Crook

 

"Where there is cake there is hope, and there is always cake."

Need help? Call the National Suicide Prevention Lifeline: 988

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